Jesús Barroso
I'm an artist before I'm a founder. For a long time I was torn between what I thought would make money and what truly called me: creating places where people's talent is seen, touched and connected with.
I think social media has always been missing the physical, the tangible. We can't be social creatures and spend our whole lives behind a screen. Out there is immense creativity and fascinating people we don't even know about. We needed to create a space —an excuse— to find each other again, and to celebrate life.
So I stopped thinking about panels and started thinking about people. About a painting that's a post. About a wall that introduces you to whoever made it.
The painting is the post. The wall, the network.
Every piece on the wall carries a chip. Tap it with your phone and you meet the person behind it: their story, their work, how to follow them. Art comes back to the places where you live —a café, a coworking, your neighbourhood— and stops being scroll to become an encounter again.
Everything you see has a creator
What lit the spark.
Two projects showed me that art —off the screen, out in the street— can bring strangers together and change everything. They marked me.
Candy Chang — “Before I Die”
JR — “Use art to turn the world inside out”
Elysium.
The first real wall was Elysium. I built it, hung the pieces, and saw something I'll never forget: people stopping, pointing, talking to strangers in front of a wall. I wasn't selling a product. I was watching people connect. That's when I knew this was what I had to do.
This is only the beginning.
I want any wall to come alive, and any talent to fit: painting, photography, poetry, music, AI art… whatever you carry inside.
In November 2026 I am taking it to an art fair. In 2027, to a house-museum during Milan Design Week. And along the way, to every space that wants to stop being a silent wall.
